Small manufacturers want automation but cannot afford engineers to set it up. The company ships pre-configured arms for palletising and machine tending, handles installation in a day and charges by the hour worked. Customers can cancel with a month’s notice.
Why the model works
Utilisation is the key number. By moving idle robots between customers and standardising on a few tasks, the company keeps its fleet busy. The hard part is service: every robot needs a technician within driving distance.
Key takeaways
- Hourly pricing removes capital approval cycles
- Standard tasks keep fleet utilisation high
- Field service density limits expansion
This story is part of our ongoing coverage of startups. We will update it as more details emerge.