The founders describe a moment in 2023 when every advisor told them to take the money. They did not. Revenue covered payroll, customers were sticky and the team did not want the growth targets that came with the cheque.
Life without a board deck
Decisions are slower and more deliberate, hiring is cautious and the product roadmap follows customer requests rather than market narrative. The founders admit the path is not for everyone, but they have no plans to change it.
Key takeaways
- Profitable since year two with no outside capital beyond seed
- Headcount growth capped at 20% a year
- Roadmap is customer-driven
This story is part of our ongoing coverage of startups. We will update it as more details emerge.
